RedSpades is a leading agency when it comes to digital
marketing. Our skilled team will dive deep to understand the structure of your
business to build strong, customized online marketing plans that focus on
growing your business online successfully. Whether you want to increase
conversions or traffic to your website, we will design marketing campaigns that
deliver engaging content, increase followers, and drive word of mouth in an
efficient manner that can be translated into more leads and sales for our clients.
Data Gathering & Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas. We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
Audience & Competitor Research
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression. Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more. Your
strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.
Whatever combination of paid, owned, and earned media channels we recommend, BFM uses data and experience to assess where your marketing will have its greatest impact. We will then produce a marketing plan for using each of those channels to its fullest.
When you are ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute. If we recommend new asset creation, we will use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
Evaluation & Optimization
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative, and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can consider new data, assess whether the market has shifted, and adjust course accordingly.